Overview
01
Imagine you can find people near your home who love to cook and have the ability
and skills to prepare home-cooked meals for you. The app, called Feed, will connect users
with local amateur or hobbyist cooks who are passionate about cooking and
providing delicious, home-cooked meals.
Problem
02
Finding home-cooked meals can be a challenge, especially for busy individuals who don’t have the time to cook or go out to eat. The traditional method of ordering food delivery often involves going to a restaurant website or using a third-party delivery service, which can be expensive and doesn’t always offer the best quality food.
Solution
03
FEED solves this problem by connecting users with local amateur or hobbyist cooks who are passionate about cooking and delivering high-quality, home-cooked meals that users can pick up themselves. The app allows users to search for cooks based on their location, cooking style, and dietary preferences, and then view detailed menus and place an order.
User research
04
In order to better understand the needs and frustrations of the user,
I used both interviews and questionnaires. Initially, I sent Google
surveys to 40 potential users between the ages of 18 and 60,
Most relevant of them were merried women aged 40-50 with childrens
Competitive Analysis
05
Conclutions
After examining direct and indirect competitors i determined that the market offers a verity of delivery apps and there are very few dedicated app for ordering home cooked food from local cooks that also do not meet the standarts expected from of this type of app
Pain Points
Cost
Customers may find that ordering from restaurants or fast food chains can be expensive, especially if they are ordering for multiple people or frequently
Quality concerns
Customers may have concerns about the quality of food from larger chain restaurants or fast food establishments
Personalization
Customers can not communicate directly with the chef to provide specific instructions or ask questions about the dish
Limited options
As customers continue to order from the same restaurants or fast food chains, they may start to experience a lack of variety in their meals.
Key features
The app could allow customers to communicate directly with the home cooks, to ask questions, provide feedback, or make special requests.
The app could feature a rating and review system for customers to leave feedback on the quality of the dishes and the overall experience of ordering from a specific home cook.
The app could have a user-friendly search function that enables customers to browse local home cooks and their menus, filter by cuisine type or dietary restrictions, and view prices and availability.
The ability to manage their bookings and payment information. This feature could allow users to view their upcoming and past bookings, make changes or cancellations, users could store their payment information securely in their personal area, making it easier to quickly and securely pay for services when booking a home cook. This feature can provide a convenient and streamlined booking process for users, while also helping to ensure that payments are handled securely and efficiently for both users and home cooks.
06
User Scenario
The app is suitable and helpful for the entire population and in particular i chose to focus on busy mothers who have a career and still want to give their family the best home cooked food while they are outside.
Mirit is a busy working mother who wants to provide healthy and delicious meals for her family, but struggles with finding the time to do so. She often feels guilty about relying on fast food and takeout, but doesn’t have the energy or time to prepare meals at home. She wants to find a way to simplify her life and still provide nutritious meals for her family. She heard about a local cooks app from a friend, and is intrigued by the idea of supporting local chefs while also getting access to healthy and flavorful meals.
Mirit decides to download the app and she is impressed with the variety of meals available. She is able to order meals for her family, and even try out new recipes and cuisines. With the help of the app, Mirit is able to provide her family with nutritious and delicious meals without sacrificing her busy schedule.
MIRIT SHAMIR
45 Years old | Married + 3 Product manager | Tel aviv
The Workflow - UX vs UI
07
Wireframes are created to understand the basic structure of an app before UI design
Hover The Mouse Over
User Interface
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Welcome Page
Welcome screen should be designed to create a positive
first impression, welcoming users to the app, guiding
users towards their first actions in a simple and
intuitive way.
sign up process
Users can log in or sign up using email or their social account. This is the easiest and fastest way for the ussr to quickly go to the main purpose of the app- order home made food.
Home Page
Home screen should provide users with a clear understanding
of what the app does, how it can benefit them, and how to get started,
while also presenting information and features in a logical and organized
manner that aligns with user expectations and mental models.
Hover The Mouse Over
filter page allows users to refine their search for cooks based on various criteria such as cuisine type, location, availability, ratings, and price range. Users can easily toggle between different filters and select the ones that are most relevant to their needs. This feature helps users to quickly find the most suitable cook for their requirements and preferences, making the app more user-friendly and efficient.
Filters
Profile Page
The app profile screen should provide users with the
ability to view and manage their personal information,
preferences, and settings in a clear and concise manner,
while also offering options for customization and
personalization that enhance the user experience
and strengthen their connection to the app.
Search Page
The search page allows users to search for available cooks within their local area. It should have a clear search bar that enables users to search for cooks based on their location, or cuisine type. The search page should provide relevant search results and have filters that allow users to narrow down their search criteria.
Search Results
Home screen should provide users with a clear understanding of what the app does, how it can benefit them, and how to get started, while also presenting information and features in a logical and organized manner that aligns with user expectations and mental models.
The chosen cook
The chosen cook page on the local cooks app provides detailed information about the selected cook, including their profile picture, bio, reviews, and menu. Users can view the cook’s availability and request to book their services directly from the page.
Chosen Product
The chosen product page displays detailed information about a particular product offered by a cook, including its name, description, price, and image. Users can add the product to their cart directly from the page and specify any customizations or special requests.
Shooping Cart
Shopping cart page displays a summary of all the products that a user has added to their cart, including their names, quantities, and prices. Users can easily update or remove items from the cart and view the total cost of their order. The page also includes a checkout button that directs users to a secure payment gateway to complete their transaction.
The Payment Page
The payment page allows users to securely enter their
payment information, including credit or debit card details,
to complete their order. The page is encrypted and secure,
ensuring that all sensitive information is protected from unauthorized access.
Confirmation Of Payment
The confirmation payment page confirms that the payment transaction has been successfully processed and provides users with a summary of their order details. The page typically includes information such as the order number, date and time of the order, delivery or pickup instructions, and estimated delivery time. Users may also receive an email or text message with the same information.
Chat Message Page
The message chat page provides a platform for users to communicate directly with their chosen cook. Users can send and receive messages, ask questions, and discuss any special requests or requirements related to their order. The page typically includes a chat history that allows users to view their previous conversations and refer back to them as needed.
Style Gyide
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Colors
Typography
Icons
